Since he arrived in the Sun City, Taylor has witnessed the groundbreaking of Southwest University Park, helped build the front office staff, and led the charge as the Chihuahuas successfully launched their brand on October 22, 2013. Under Taylor’s guidance, the Chihuahuas are one of the top-performing teams in business operations and were the #1 merchandise brand in Minor League Baseball (MiLB) in 2024 and 2025. The team also has the top social media ranking in Minor League Baseball (more than 357K followers across Facebook, Instagram, X (Twitter), Snapchat, LinkedIn & YouTube) out of 120 teams. Taylor was recognized nationally as the Minor League Executive of the Year in 2023.
During the 2014 inaugural campaign, the Chihuahuas garnered national attention for their logo, merchandise, promotions and attendance. The Chihuahuas’ Bark at the Park Promotion was named MiLB’s Promotion of the Year (the second time in Taylor’s career; Bowling Green Hot Rods, 2009) and raised more than $20,000 for local animal groups. Southwest University Park was also named the 2014 Ballpark of the Year by Ballpark Digest and Baseballparks.com.
Taylor has been instrumental in Southwest University Park’s success as one of El Paso’s premier venues. Since its opening, the ballpark has been home to several professional international exhibition soccer matches, IBF Featherweight Boxing, MMA bouts, the El Paso Marathon, the 2015 Gildan Triple-A Baseball National Championship game, Way Out West Country Music Festival, the 2019 Triple-A Baseball All-Star game and Home Run Derby and the 2019 Innovator’s Summit. The ballpark has also been a venue for concerts, weddings, business conferences and expos, 5K community races, high school baseball games and company galas.
As Senior Vice President for MountainStar Sports Group, Taylor assisted in hiring the El Paso Locomotive FC front office staff and continues to help supervise the sales and marketing efforts, team branding, and facility enhancements and improvements at Southwest University Park to accommodate USL soccer.
Taylor currently serves on the Hospitals of Providence Board of Directors, the United Way Board of Directors, the GECU Foundation Board of Directors, the Border Youth Athletic Association Board of Directors, and the Sun Bowl Advisory Board.
Taylor received a bachelor’s degree in Sociology from Randolph-Macon College (Ashland, VA), where he played baseball for four years as a second baseman, serving as team co-captain his senior year.
In his 32nd year of professional baseball, Taylor is a native of Fairfax, Va. Taylor and his wife, Jennifer, have two sons, Braxton and Parker.